I am going to share all the process in a series of posts. Starting with how do I set up a thinking framework:
The process subjects
The audience data is worth my careful attention because it is the first and only external feedback I have. External feedback is valuable and scarce in comparison with my own, continuous, internal opinions. I will look into all the audience data I can gather where you, readers. may be pointing out the things I cannot see by myself.
Content is probably where I am already seeing things without the need to look too much. But some patterns are seen more easily than others, and they are not necessarily the most useful ones. I need to look further and see more patterns, so I can imagine and plan new strategies. Designing new patterns akin to the new goal.