I am conducting an experiment using AdWords, to help me find the best, and most attractive words, to explain what I am doing here at AlejoLab.
Each round is taking 5 days, with a budget of 2€ for each day. My objective is to maximise the CTR (clicks per number of times the ad is shown) as I want to find the words, ideas and concepts that are more appealing. After that I will focus on conversion for getting more suscribers for the list, and eventually customers.
Each round is taking 5 days, with a budget of 2€ for each day. My objective is to maximise the CTR (clicks per number of times the ad is shown) as I want to find the words, ideas and concepts that are more appealing. After that I will focus on conversion for getting more suscribers for the list, and eventually customers.
During the first round one of the ads clearly outperformed the other almost doubling its CTR. I then used the most relevant concept from the winner and created an "offspring" of two new ads, in one of which I used the same concept. These new ads have also been running for 5 days now and they both have lower CTR than the first round winner. But there is clearly one winner with a CTR of 1,07%.
So it's time to design the 3rd round. But I will wait until Monday because I want to enjoy the weekend and focus on surviving the dentist visit tomorrow for a treatment with a potentially painful recovery.
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