AlejoLab
  • Start
  • Blog

Adwords experiment 2nd round ends

14/6/2013

1 Comment

 
I am conducting an experiment using AdWords, to help me find the best, and most attractive words, to explain what I am doing here at AlejoLab.
Each round is taking 5 days, with a budget of 2€ for each day. My objective is to maximise the CTR (clicks per number of times the ad is shown) as I want to find the words, ideas and concepts that are more appealing. After that I will focus on conversion for getting more suscribers for the list, and eventually customers.
During the first round one of the ads clearly outperformed the other almost doubling its CTR. I then used the most relevant concept from the winner and created an "offspring" of two new ads, in one of which I used the same concept. These new ads have also been running for 5 days now and they both have lower CTR than the first round winner. But there is clearly one winner with a CTR of 1,07%.
Picture
So it's time to design the 3rd round. But I will wait until Monday because I want to enjoy the weekend and focus on surviving the dentist visit tomorrow for a treatment with a potentially painful recovery.
1 Comment
Angelina link
13/3/2021 01:40:45 pm

Appreciate this blog poost

Reply



Leave a Reply.

    Alejo AC

    AlejoAC
    Indie game designer
    and Coach

    Like what you see?

    Archives

    April 2022
    November 2021
    April 2021
    December 2019
    June 2015
    November 2014
    September 2014
    February 2014
    January 2014
    November 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013

    Categories

    All
    Artificial Life
    Building The Habit
    Business
    Comic
    Creativity
    Game Design
    Group Dynamics
    Log
    Marketing
    Meaningful
    Minecraft
    Nlp
    Oppa! Video Project
    Painting
    Performing Arts
    Productivity
    Projections
    Ptower
    Reading
    Wedding
    Writing

    RSS Feed

Powered by Create your own unique website with customizable templates.